An interview with the FOUNDER Stephanie Mitchell
● How long have you been doing what you do and how did you get to be a coach for yoga teachers?
My yoga practice began in 2007 when I took my first yoga class led by an adorable Russian teacher at my college. It was meant to be! From the first class, I was hooked. The mind, body and breath connection did wonders for my life as an uncertain college student. Truth be told, I had no thoughts or idea that I would turn this passion into a sustainable business. After spending time in the corporate world I was laid off in 2014 and had that “now what?” moment! The job market was hard and I came to a realization that with my dedication and experience, I had what it takes to be a business owner.
After much reflection and a stent out west, I decided to enroll in a 200 hour YTT and launch my mobile yoga studio - The Rolling Mat - so that I could keep up with my wandering spirit and bring the practice of yoga to communities everywhere! In starting my business, I took a lot of falls, I taught over 10 classes per week and still had to bartend to make ends meet.
I knew I needed to create a more sustainable and profitable business model which led me to niching into corporate wellness. Talk about impact and income! I have had the honor to work with companies like: AT&T, Whole Foods, Keller Williams Realty, The American Cancer Society, Acuity Lighting, We Work, and small businesses around my area. It has been some of the most rewarding work that I have done and it allows me to live the life that I want.
Coaching came into my life when I would hear stories of other teachers being broke and burnt out, quitting teaching because they could not make a living doing what they love - let’s face it, the “teaching in a studio” model is not sustainable! I knew I wanted and could have an even greater impact with all of the knowledge and success collected over the years. I soon discovered that there were MANY teachers that wanted to provide their services to a corporate audience but were lost on: who to talk to, what to offer, how to pitch the offer.... All obstacles that I had solutions for! Alas, The Elite Corporate Yogi was born in 2019 and had 8 founding members! Happy to report that we are growing and going strong - helping yoga teachers become successful corporate Yogipreneurs!
● Who are your clients exactly?
I work with Yoga teachers and wellness professionals like you that are wanting to create a solid business model by building a sustainable corporate yoga and wellness business or branch of business; however, they are stuck in a cycle of not knowing where to start and drafting over-saturated to-do lists that are like throwing spaghetti at the wall to see what sticks!
We work with yoga teachers and wellness pros who are just starting out and want to build a brand and audience to those that have clients and are looking to grow their audience and streams of revenue.
You can meet a few of our teachers & clients here
● What happens if you haven't yet worked with people in my field?
I have worked with yoga teachers, mindset coaches, nutritionists, cross fit instructors, health & beauty coaches, and fellow corporate wellness providers like myself. Most likely I have worked with people in your field. Yet, I have to share with you that if I haven’t, you are not at a disadvantage, quite to the contrary.
Here’s why: people in your field are probably ALL doing the same things to attract new clients. I’ll guess this creates a lot of repetition. What my current and former clients have found exceedingly helpful is that I bring an extremely fresh perspective to their outreach and offers and give them resources they’d never heard of in their field. Because of this, they stand out in an overcrowded marketplace and are the ones who start getting the clients.
● How are you different from other "yoga business coaches?"
I am not a yogi-of-all-trades coach! We offer specialized business strategy focused on enrolling and retaining corporate clients that will set you apart from other teachers in the industry. We start with this “niche audience” that will get you on your path to financial freedom and abundance. You will soon discover that through gaining a solid corporate audience, many other doors will open for you. It is my mission to meet every teacher where they are. With our strategic roadmap built for YOU, you will learn where to put your time and energy every week so that you can gauge your growth, see results quickly and put time back into your schedule to do the other things that are important to you.
● What if my audience isn’t solely focused on corporate?
In the yoga industry, you have to start somewhere. Many teachers come to us wanting to serve a specific audience, yet they follow a “yoga for all” business model - which is proven not to work long term. There are no limits within the corporate arena. Teachers who have worked with me receive many other opportunities such as speaking engagements, leading international retreats, implementing lucrative and impactful wellness events and picking up a private client or two which helps them create another profitable stream of income. Furthermore, we have worked with teachers who specialize in specific corporate audiences (we call this the niche within the niche) such as front line workers, universities, woman owned organizations and more.
● What type of personality do you work best with and what is expected of me?
We work with yoga teachers and wellness pros that are ready to take their business to the next level, ditch the $10 drop in classes, inconsistent attendance and build a sustainable yoga and wellness business that will thrive!
We will provide you with the roadmap, trainings and hands-on coaching necessary to get you on the path of making profit, having impact and building momentum. We are with you every step of the way but doing the work and reaching out when you need help is 100% your responsibility.
We work with go getters who are dedicated, ready and willing to put in the time and energy and receive constructive feedback.
● What exactly is The Elite Corporate Yogi Program and what does it include?
The Elite Corporate Yogi Program is a personalized and action-based program designed for teachers like you who want to build & grow a sustainable corporate yoga business that is profitable and impactful within the next 90 days.
These are the exact systems that have helped yoga teachers like you land their first corporate client within 90 days or less and celebrate high income months.
There are 4 distinct tracks we will focus on:
Clarity on your direction and vision
Developing your signature offer that companies will invest in
Selling your services to high paying clients using proper outreach strategy
Fulfillment & momentum that will grow your business
We will help you create a roadmap of strategic action steps so that you know where to put your focus every week
We will work with you to build an attractive offer and structuring your business around that offer
We will give you the exact blueprint on how to market your services, attract and sell high paying corporate clients
We will help you deliver the highest level of service, teach you how to re-enroll clients and get case studies and testimonials and scale your business
You will learn how to generate consistent organic leads without spending a dime on
advertising so that your ideal clients are coming to you.
During these 90 days you will be able to enroll clients confidently into your program at a high ticket rate
● What results can I expect?
You can expect to:
Connect with your vision and create a solid business foundation that will grow with you for a lifetime
Learn marketing strategy that is authentic to YOU so that you can get in front of your target audience to build that know, like and trust factor and leave them saying “Wow, that’s exactly what our company needs, how can we work together?”
Make your service and brand to stand out in your industry and in the marketplace
Work smarter at building your business, not harder
Have plug and play marketing & outreach materials at your fingertips day in and day out
Create greater exposure and visibility for yourself and your practice
Learn time saving techniques that will dramatically cut down your learning curve
Make more money and impact more lives than you are now, while enjoying being in business for yourself
Best way to share what results are possible is by taking a look at our client testimonials here
● Can I contact some of your former clients to see what it's like to work with you?
Absolutely! Many of our Elite Corporate Yogis are open and available to reach out to. Take a look at the testimonials and reach out to me if you would like me to make an introduction and connect you with some of our elites!
● How quickly can I expect results?
Obviously, this depends on how long you’ve been in business and the effort you put in. That said, virtually all clients see results within the first month in the form of new clients or new prospects, more revenue, turning more prospects into paying clients and more referrals from these clients.
● Will I recover the investment I put into this coaching program?
Yes, absolutely! Many teachers are excited to report that they were able to cover their investment quickly - because they refocus their time and energy directly into income generating activities only they can do - like networking, outreach, developing new programs, and moving other big projects forward in the business.
I want you to stop reading for just one moment to ask yourself, “What is 5 hours a week worth to me, and what is the average revenue I make from the lifetime of that extra time?” Chances are, all the things you can generate in that time will more than cover your coaching investment. Teachers that work with us, continue to land clients and make great profit during and even after the completion of the program. What will you create this year in your extra time?... Something to ponder.
● How will we work together and what does the program entail?
It is self-paced meaning you can conveniently complete assignments on your time
You will receive an email every week with an assignment from our organized portal.
ACCOUNTABILITY: Completed assignments and questions MUST be submitted for review through the private Facebook group that is for Elite Corporate Yogis ONLY!
There you will also receive support from other teachers that have been through the program and work with Steph.
You can also reach out to Steph via DM or email with questions.
Best part of this program is that the support is ongoing. After the 90 days we don’t kick you out! You will have ongoing access to the community and the online modules because this is WHY we are here - to help you make a long term impact.
● How long is the program?
The Elite Corporate Yogi Program is 12 weeks
● Do people ever re-up?
YES! We have many teachers that enroll in the next level - our Mastermind program which offers new trainings and continued support to keep the MOMENTUM from Elite going!
● Do you accept credit cards?
Yes! This is our preferred way. We do allow a split payment on two cards if needed. There are other options that can be discussed if need be.
● OK, Stephanie, I know I want to work with you and get started on building and growing my business. How do we get started?
Congratulations on making a big decision for your business growth and success! If you’re still with me, I’m tickled and grateful to work with you to achieve your business goals…
We know that the most successful people take action fast! They take educated risks, are decisive, take action, and they move forward towards success faster as a direct result of this. It’s a well-known fact these people make decisions based on their gut instinct. So, that being said, since this feels right for you, then go for it.
Here’s what you do: email email@example.com with “I AM READY” and we will set up a complimentary consultation to ensure this is 100% the right fit for both of us.
● If I'm not sure I'm ready to get started, how can I sample your work at low cost to see if it's the right solution for me?
A way to sample some of the work we do in The Elite Corporate Yogi Program is by joining our Facebook group Mastering the Corporate Yoga Biz Here you can browse some quick and effective trainings and the check out our Client Success Stories. Within the group, I have interviewed corporations that I work with so that you can get real time insight on wellness in the workplace and the need for it! It is a must for anyone who wants to attract high quality clients on a consistent basis. Already in the group? I also have a Podcast packed with inspiration and helpful insight that you can take on the go: The Corporate Yogi Podcast
● I have a family and a busy life. Although I want more clients badly, I don't have much time to spare. How much time do I need?
Our job is to help you work smarter, not harder so that you can have time in your days for your family and other things that are important to you. You only need 3-5 hours per week to dedicate to the program.
We are always able to offer support to you through email, DM and zoom calls to keep you on track
● OK, I'm ready to do this for myself, but I have a couple of additional questions. Can I call you?
Good, sounds like you’re ready to be pulled into your future! Yes, if you have a couple of questions, just email me at firstname.lastname@example.org I’ll be happy to personally answer your questions.